The recent 2012 Marc Jacobs advertising campaign for the fragrance “Daisy” seems to represent that of the aesthetic hippie culture. More natural aspects including organic-looking models laying in fields, or wearing clothing representative of the 1960s or ‘70s embody the campaign.
The free-spirited aura that print, as well as TV, commercials of the campaign advocate, bring many back to a time when free-love was a main component of society. It is evident that advertisements are used and aimed toward a target audience to increase product brand awareness and sales; thus the Marc Jacobs “Daisy” campaign clearly serves as evidence that today’s society looks to the trends of the “hippie era” for inspiration in its consumer behavior.
In the summer of 2008, a museum opened that would allow a generation of US history to reminisce. The Museum at Bethel Woods in New York hosts memorabilia of the 1960s and ‘70s, including “a real-life hippie bus in psychedelic colors,” clothing ensembles, and images and videos of the infamous Woodstock festival.
Today, one famous hippie from the Texas Panhandle “who came to Woodstock and never left,” Duke Devlin, represents the transition of the “Woodstock generation” into the “AARP generation.” When interviewed in regards to the new museum, or “time capsule,” Devlin commented, “A lot of the same ingredients are still the same” in today’s society. “We’ve got war, we have civil rights, we have women’s issues. […] I don’t know if this can be recreated, but something like it can happen again. We’re back in the ‘50s, man.”
The 6,728-square-foot permanent gallery is part of Alan Gerry’s recreation of Woodstock. The museum does not serve as a vehicle for peace and love; rather as a vehicle for Sullivan County’s economic development. A substantial arts center, there is also an outdoor performance space with a capacity of up to 15,000 people.
A common misconception that hippie subculture was merely a fad of the 1960s and 1970s, contradicts the existence of hippie communities across the world. In fact, tolerance toward hippies permits such a group to pursue their lifestyle with community support. Harmonizing with nature, appreciation of music and art, as well as the experimentation with drugs compose the unique community.
The United States is host to numerous hippie communities. In the northern forests of Alabama, one can find a group called the “Rainbow People,” who commonly visit Mount Cheaha to harmonize with nature. Multiple cities in Alaska also foster hitch-hiking hippies, who travel across the state to experience different music festivals and different types of marijuana.
According to one source, Delta Junction, Ala. is considered the “highest per capita weed smokin’ community,” with approximately 85 percent of its population engaging in the sale and use of marijuana. Many hippies formed communities in the state because marijuana was legal there until 1990.
Campgrounds, cabins, and school buses, many of which do not have running water or electricity, are common dwellings for hippies. Many traditional people may consider such a habitat as “living off the grid;” however, hippies are happy to revolve their lives around spirituality, and non-superficial amenities.
From California to Florida, Colorado to Maine, multiple hippie communities can be found across America; however, hippie communities also exist around different regions of the world.
Canada remains home to many peaceful hippie communities. Despite the stereotype of hippies being activists and revolutionaries, most of the work in Canada remains behind the scenes. Europe including Spain and Holland, Asia including Thailand and Indonesia, Australia, and the Caribbean, as wells as Israel and South Africa are hot-spots for hippie accumulation and community also.
Wanting to live peacefully with nature, while freely expressing themselves, hippies are certainly a visible group. The emergence and sustainability of their communities demonstrate the evidence of their active role in society across the globe. The hippie generation is not a lost one.
2006 marked the beginning of a global movement that would start with one American traveler, Blake Mycoskie.
After befriending children during one of his travels to Argentina, Mycoskie noticed that many did not have shoes to protect their feet. Repercussions of bare feet include health dangers, as well as educational impacts that children of developing nations cannot afford.
Many children in developing countries grow up barefoot, thus Mycoskie wanted to make a change, and help his new friends in Argentina. He created TOMS shoes, a company that would donate a new pair of shoes to a child in need after the purchase of a pair of shoes through his company; ”One for One,” the movement’s motto.
After the company’s first year, Mycoskie and a group of family, friends, and staff members, were able to return to Argentina with 10,000 pairs of new shoes for the children, made possible by TOMS customers.
Whether at play, doing chores, or going to school, children in developing countries are at extremely high risks without protection of their feet.
Soil-transmitted diseases, which can penetrate the skin of bare feet, serve as one of the leading causes of disease in developing countries. Shoes, which provide a barrier, prevent long-term physical and cognitive effects of such diseases.
This barrier that shoes provide from the earth’s harsh terrain also prevent feet from getting cuts and sores. Open wounds provide the ultimate opportunity for infection. Such bacterial disease that can enter a body from one small cut, could be fatal.
Oftentimes schools globally mandate that children wear shoes, which serve as part of the students’ uniform, at their institution. Children without shoes would not be able to attend school, and receive their education. Without education, the children of developing countries would not be able to realize their potential, and make change for themselves and the country in which they live.
As of September 2010, TOMS has donated over 1 million pairs of new shoes to children in need around the world. This of course would not have been possible, without the help and contribution of TOMS customers.
The widespread impact of the TOMS movement has led to the creation of campus clubs, job and internship opportunities, as well as the infamous event “One Day Without Shoes,” in which people across the globe go 1 day without shoes.
As awareness of the company and its movement expand, so does its consumer base. With the increased consumer base, the number of shoes given to children in need around the world also increases.
The effects of one, single traveler and his idea have been exceptional. With one idea or concern, individuals have the opportunity to enforce change around the world.
One small step at a time, members of society work together to make their world a better place.
TOMS trendy shoes can be found and purchased in-stores and on the company’s website www.toms.com.
1960s artists, specifically The Beatles, are making a comeback in pop culture. The featuring of their songs, old photos, and artwork is evident.
This week, Apple i-tunes top charts featured The Beatles on its store homepage. The comeback of the band has recently been seen both through the promotion of their albums and songs on music sites such as i-tunes, as well as through modern art being sold at popular, trendy stores such as Urban Outfitters.
The resurrection of music from the 1960s era may be correlated to the current socioeconomic state our country is experiencing. Being that the United States is involved in overseas conflict, American citizens are looking for outlets to free themselves from thinking of wars.
Music is also historically known to serve as a source as something for people to relate to. Lyrically, instrumentally, and vocally, music creates an outlet for expression. Wallowing in the complexity of expression, it becomes clear why music such as “Come Together” by the Beatles is re-emerging; people want the freedom to express themselves.
The song “Come Together” conveys a feeling of anti-war protest that many Americans feel today. The simplicity of instrumental elements allows listeners to focus more specifically on the lyrical message of the song.
"One thing I can tell you is you got to be free, come together, right now" lyrically relates listeners to the ideas of freedom, unity, and urgency. The urgency to which we must divert our attention to a unified global nation, where one is able to live freely.
With the emergence of pop culture that portray anti-war feeling, governmental or political action is bound to take place. The same way anti-war activism during Vietnam affected political action, perhaps present-day activism in relation to the United States’ wars will stir a similar response.
With this blog, I will discuss various global wars, pressing social issues, as well as reforms activists are currently trying to make to better society. I will include elements of how these issues affect fashion, music, and art, and relate such elements to previous historical trends.